Any and all information collected at this site will be kept strictly confidential and will not be sold, rented, loaned, or otherwise disclosed. Any information you give to the Site,will be held with the utmost care. A more detailed explanation about how we safeguard your personal information is described below:
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Furthermore, you may voluntarily submit your personal information such as email address, first name and last name.
We collect Information using the following technologies:
Voluntarily-submitted information: We collect personal information from you when you provide it to us. For example, you may voluntarily submit information to the website by leaving a comment, subscribing to a newsletter, or submitting a message through the contact form.
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Site. For example, when you use the website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the website, such as links clicked.
Cookies: We may log information using cookies, which are small data files stored on your browser by the website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the website.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We may use the information collected in the following ways:
- To operate and maintain the website;
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
- To respond to your comments or inquiries;
- To track and measure advertising on the website;
- To protect against, investigate, and deter unauthorised or illegal activity.
Generally, we use the information to improve and optimize our Site (for example, by generating analytics about how our website visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
THIRD-PARTY USE OF PERSONAL INFORMATION
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the website may use third-party service providers to service various aspects of the website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The website currently uses the following third-party service providers:
Google Analytics – this service tracks website usage and provides information such as referring websites and user actions on the website. We do not capture your IP address or other personal information using this service.
We also use third party advertisements on the Site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes or showing certain ads based on specific sites visited.
At this time, your personal information is not shared with any other third-party services. This list may be amended from time to time in the website’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
SHARING YOUR PERSONAL INFORMATION
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
By using the appropriate setting on your Internet browser, you may prevent the setting of cookies by the website at any time. Furthermore, cookies previously set by the website may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in your Internet browser, some functions of the website may not work correctly or at all.
Affiliate Program Participation
The website may engage in affiliate marketing, which is done by embedding tracking links into the website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Prime Critics is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and providing links to Amazon.com, Amazon.co.uk, Amazon.ca, and other Amazon sites.
As part of this Amazon Associates program, the website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
On the website, you may subscribe to our newsletter, which may be used for marketing purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns.
Because of these tracking pixels, we may see if and when you open an email, and which links within the email you click. Also, this allows us to adapt the content of future newsletters to your interests.
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us via the contact form to be removed from our mailing list.
Access – You may access the personal information we have about you by submitting a request via the contact form.
Amend – You may contact us to amend or update your personal information.
Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request via the contact form.
Please note that we may need to retain certain information for record-keeping purposes, or when required by law.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you visit the Site, we will maintain your information for our records unless and until you ask us to delete this information.
SENSITIVE PERSONAL INFORMATION
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.
Last updated: 10 December 2020.